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In 2019, a group of young people – that’s us – collaborated with the Co-op Foundation and creative agency Effervescent to create the first Lonely Not Alone campaign.

This year, our campaign is going to be bigger and better. Even more young people are getting involved, here’s how you can too…

  1. Choose your own Outfit of the Day featuring yellow socks

  2. Take a selfie, share it on social media with the hashtag #OOTDYellowSocks and tag us @LonelyNotAlone (you can explain why you’re getting involved too if you like)

  3. Follow @LonelyNotAlone to see loads more brilliant outfits

By sharing your Outfit of the Day, you’ll be showing young people everywhere that they might be lonely, but they’re not alone.

This beautiful film features five of us who helped make the campaign, talking about how loneliness has affected us and showing off our Outfits of the Day!

We haven’t forgotten about Unicorn, Crocoduck, Diver and Firefly. Here they are in their Outfits of the Day!

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